Freeline Surf Shop I Logo I Advertising I Brand Identity I Product Graphics
Established in 1969 by surfboard shaper John Mel. He first opened his doors to customers interested in custom surfboards that he shaped personally. John began his love for board building in the 1960’s under the tutelage of Skip Frye and the Gordon & Smith factory in San Diego. John refined his skills and moved to Hawaii’s fabled North Shore on Oahu. Soon thereafter, John’s wife Kim decided to start a family and chose Santa Cruz, California as their home. In 1969 the Mel’s started their family run business, Freeline Surf Shop. Today Freeline Surf Shop thrives as one of Pleasure Points favorite Surf Shops where one can always find a familiar face to greet you at the door.
I created this Logo for Freeline Surf Shop back in the mid to late 90’s and they are still running it strong, it has become Freeline’s new Store Signage and Product Branding, I was also responsible for their Ad Campaign at that point in time.