I worked closely with Founder Rob Roskopp on all aspects of graphic design for Santa Cruz Bicycles from the beginning, (after the first bike the Tazman was released in 1996) until 2008. We were good friends, ex-housemates and partners in traveling the world to skateboard, so we had the same vision for what SCB should look and feel like. We brought the skate vibe into the bike industry and it worked . I was solely responsible for all aspects of Print Collateral (Catalogs, Hangtags, Set Up Guides, Product Graphics, Trade Show Booth Graphics, Apparel etc.) Until 2004 when I created the In-House Art Department and hired a small talented team of designers.
